We’ve come a long way when we start to look down at memory lane. The giants in this industry like Yahoo, have all passed through similar huddles in order to reach their audience. Responsive design was not popular back in the 1990’s and less popular in the early 2000’s. So exactly what is responsive design?
From a technical standpoint, it is where a website is designed in such a way it adapts to all media devices, like smart phones, tablets and laptops. The size of the screen has no drawback effect on the design. If you can recall, back down the years when mobile phones were first introduced, we were not able to view websites on them. Not until smart devices were brought into the market. Only then did we start to see websites making their presence known on such devices, with their different look and feel. The issue, however, was not the availability of websites on those smart devices, but the user experience with those devices. After all, anyone could view a non-responsive website and take hours to navigate through just one page, but it is a whole new experience browsing that same website, that is responsive, where all sections are carefully designed, with a clean look and feel, quick loading speed to help the user manage the website with ease.
Today, there are a very few websites with no responsiveness functionality on them. And there are obvious setbacks from having such websites. The first one is the reduction of a particular audience. The rise of technological advancements, specifically smart phones, means that businesses are forced to position themselves to that particular market group. And that group is a significant number that you cannot afford to ignore. The idea is to be accessed by people on mobile phones, as well as traditional personal computers.
From a marketing perspective, having a responsive website gives you an edge over competition that doesn’t use the functionality. For instance, a potential customer on a bus who just got news of your website can seamlessly start browsing your services and other information right away. On the other hand, if by happenstance you don’t have a responsive website, and another person gets word of your website, then they will have to wait until they get home, turn on their personal computer just to start browsing your website. With a responsive design, that very website can be viewed by the entire market without delays.
Responsive web design is a web standard that should be implemented by default. Its not a debate whether one should use it or not. It’s a matter of deciding “when” it will be implemented for your own benefit.